Many companies ignore the problem of customer relationship management. This leads to a loss of loyal customers and an increase in the cost of attracting new ones. In conditions of fierce competition every client is worth its weight in gold, especially if it is a segment of B2B-sales.

In order to solve the problem of effective relationship management with customers implement CRM-system. However, there is often a situation when a company decides to develop a personal CRM solution on the basis of a free one, instead of taking an industry one. Choosing this path, the business faces a lot of problems, both financial and time. As a result, the business gives up on CRM and continues to lose customers. In order to avoid this situation, you should initially choose a ready-made industry CRM-solution. How does it work? You can not go into all the details, but just order best crm software for movers.

INDUSTRY CRM – WHAT IS THE ADVANTAGE OF OFF-THE-SHELF SOLUTIONS?

Companies developing customer relationship management systems, taking into account the experience of their own clients and global trends, develop and successfully implement reference industry systems. By ordering such a CRM, you can be sure that it has everything you need for a successful start and operation. For example, Terrasoft offers 24 ready-made solutions for various industries.

Among the most popular are sales management, transport company, online stores and Retail chains. Service automation and others are also in demand. 

KEY SYSTEM FUNCTIONS AND IMPLEMENTATION RESULTS

Each solution is individual and industry-specific, but there is a common set of must-have features that are necessary for successful operation. Here’s a brief list:

• Detailed customer base – you must have information not only about the customer’s contact details, but also about their interests and current needs. This is realized with the help of contact history, client interaction with the company’s website and trigger mailings.
• Tools for sales – CRM-system is first of all a manager’s tool, which helps him to speed up and increase the efficiency of his work. The system should have a sales funnel, a convenient task scheduler and analysis of current events.
• Contact center integration – a virtual PBX will help to make calls directly from the system, forward them and keep a record (for conflict situations).
• Work analytics – detailed analysis of the work of different departments and employees, drawing up and controlling the execution of the plan.

The main results of CRM implementation are increased efficiency of each employee, sales growth and an increase in the customer base along with their loyalty. Ready-made industry-specific CRM is Reducing operational costs and automating routine work will also help businesses accelerate.